ONE was designed with the function of the detachable case as a driver for the aesthetics. The concave center is meant to help the user to locate the bag on the three magnetic points and compensates for the extra thickness of the case. Overall ONE has a calm, soft, and clean design and its geometry give the luggage additional strength and robustness.
The laptop bag section is meant as a hybrid between the traditional laptop bag and front pocket of a suitcase. It comes in 2 formats – Sleeve or Bag – and is intended to fit different work&travel styles. Over the coming month, Jey&em is planing on launching other product designed to simplify the business traveller's journey.
"the killer feature for me is the detachable laptop case, so before you heave the whole thing into the overhead locker, you can snap out the bit with your laptop, etc. This satellite case also has its own combination lock. Oh, and when the whole thing’s standing up, it is cleverly balanced so that not even the heaviest of laptops will make it fall over. "
APRIL 09 2020 / JONATHAN MARGOLIS / Financial Times: How to Spend It
Design and product development by Sapetti (www.sapetti.com)
Pictures and art direction by Creative Affairs (www.creative-affairs.co.uk)
Branding by Duett Studio (www.duettstudio.com)
